The ‘look’ of your site is a primary concern. Is your business a large (or small) corporation? If so, wild graphics or excessive animation may be inappropriate. Is the purpose of your site to entertain the viewer? In this case, graphics may be a prime consideration. (Bear in mind graphics production can be one of the most labor-intensive areas of web design.)

Navigation of the web site is probably the most important design consideration. Many major web sites fail in this area. Nothing is more frustrating than finally finding the site you want and then discovering that the webmaster has made it difficult to locate the information you need! At intertrader.net navigation is carefully designed.